Objective

Find a company that has an annual report with enough

information that it can be recreated with better design.

Create a visual language for the company and design a

multi-page annual report.

Concept

I chose to recreate the annual report for a cloud network-

ing company called Arista. I used a combination of a slab

serif and sans serif type, and principles of design inclu-

ding hierarchy, movement, contrast, and repetition to 

create a unique and beautiful new annual report.