Objective

Find a problem in the world and create a solution

for it using design. Create a brand for this solution

and create three different deliverables to showcase

this idea.

Concept

After some research I decided to create a solution

for peo-ple who may be over weight, unhealthy and

wanting to make a change in their lives. However

there are already plenty of brands that offer services

for this so I decided to dig a bit deeper and narrow

in my target audience. In the end I created a brand,

P.R.E.P. (Providing really easy provisions), that would

work as a meal prepping service directed towards t

hose with diabetes