Objective

The goal of this project was to take a dead, dying or def-

unct brand, understand its soul and mission and create 

a new identity for it. Based on the new mission and soul 

of the brand, create new areas the brand can step into 

and be successful past its original work.

Concept

After some research, I chose to work with Sega, a brand 

well known in the gaming industry. After researching the

brand and understanding what their original goals were 

I designed a new visual system for them, outlined brand

standards, and created a variety of options for Sega to

recreate itself in that will help people challenge themselves

and become their best selfs.