Objective

The objective for this project was to create a brand

identity based off exploration of a poem in a foreign

language. Once we know the meaning of the poem,

create deliverables for the brand that fit the brand

identity. The poem that I was given was in Hebrew.

Concept

For this project I experimented with the letters in the

poem trying to create them in different ways. Once I

found a style that I liked, I created patterns using the

letters and created a variety of designs. I used that as

a base to start exploring the poem and what my brand

would be. I created the brand Simcha (Sim-huh) which

in Hebrew means happiness. The poem was about

loneliness so my brand would be about spreading joy to

others. The deliverables for this project are items that

can be used to not only remind yourself to stay positive

but also spread that positivity to others.